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Project: Allow small businesses to take part in Google Ads, in a simple and easy to use interface that is integrated with a 3rd party company called Agraba Ads.

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Scope: Create a flow that collects all the information needed, and gives users a better understanding of paid advertising on Google and lets them actually launch ads. 

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My Role: Lead UX Writer 

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Stakeholders: Project manager, lead designer, C-level decision makers​

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Process: User research > Plan > Intake from Agraba> Design/Copy > Prototype > Test

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Impact: 2k+ ads created in first quarter with average monthly spend of $1,050.

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