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Own Backup "Own your own data"
Strategic Narrative, Messaging, Tagline
Rebrand a well established company who got stuck as "a backup company" into something that will create a movement.
The brief
The strategic narrative
The move to SaaS changed our world. It brought the promise of freedom, releasing us from the shackles of on-prem software. Giving us the freedom to choose any tool for any team. And to move freely between them. Whenever we want. But this promise of “freedom” was all an illusion. The second we moved to SaaS, we lost something huge. We lost ownership of our data. All of our knowledge – sales accounts, marketing workflows, proprietary algorithms and IP. Literally everything. The heart of our entire business. When we gave SaaS providers ownership of all our knowledge, we gave them ownership over us. We're not in charge anymore. We’re doing every single thing their way. Want to access your data? Pay per API call. Add another 100 GB? Upgrade your plan. Run analytics? Use ours. Switch to another provider? Goodluck with that. This is f**ked up. The very tools that were built to give us freedom, that were designed to drive our business forward – are the ones holding us hostage. Introducing OwnBackup. OwnBackup gives you back complete ownership over what is rightfully yours. Your data. OwnBackup's Data Ownership Platform automatically captures all your data across your SaaS platforms – empowering you to control it. Now that you finally own your own data – you're free to do everything on your own terms. Giving you the power to do whatever you damn please. Surgically recover any corrupt or lost data, while everyone keeps working – uninterrupted. Supercharge your data lake with data across time, so you harness the power of the past to understand the future. Easily develop, test and train algorithms with real data to speed up time to value. Understand who has access to your data, to secure it your own way. This is real freedom... The promise of SaaS finally fulfilled. This is a world where you truly have the power to get up and leave whenever you want. Where you have freedom of choice, at every turn. Where no one owns you anymore. Own – Or Be Owned
Web & Marketing Copy
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